green is the new black, and it's sexy as...

Fragrances in fashion are an interesting category.  Some smell fabulous; others, not so much.  Some invoke positive memories and emotions; others, not so much.  Some are made with rare ingredients and are created with time-honored traditions; others, not so much.  When it comes to fine fragrances, there is only one master.  And his name is Tom Ford.

From years at Gucci and Yves St. Laurent, to his own brand for more than a decade, Mr. Ford gives 100% of his attention to every single detail.  His demand for excellence and superior design are unrivaled.  If his name is on the product, you are guaranteed to fall in love.  From fragrance to footwear and everything in between, the quality and integrity of each product go above and beyond expectations. 

This same commitment to exceeding expectations is found especially in the service you'll receive with Tom Ford employees.  I've never seen a brand with so many dedicated, loyal, and knowledgeable staff.  It's as if each associate is also an ambassador for Mr. Ford himself.  Case in point: Kerin, Clarence, and Tonya at the Tom Ford Beauty boutique inside Nashville's Nordstrom.  The love these beautiful people have for their brand, let alone their industry, is infectious.  Before new product even arrives in store, I get phone calls and messages filled with excitement and anticipation, as if an old friend was calling to tell me the best news of their life.  It's absolutely awesome to build a relationship with such fabulous people, especially when they share my love of looking good and feeling better.

A few weeks ago, I was introduced to the new Vert private blended fragrances.  Even the descriptions of the fragrances go above and beyond, detailing the overall notes of the scents, plus specific emotional feelings and images.  You don't just smell a fragrance; you're transported to an imaginary world of fabulosity and grandeur. 

Bright.  Ethereal.  Divine.  Sparking and infallible like a jewel gleaming in the sun, private blend Vert Boheme is Tom Ford's interpretation of green at its most free-spirited.  Sicilian Mandarin and Magnolia exude bohemian femininity, exquisitely enhanced with Gustavia, also known as the tree of heaven, known for its spectacular single blooms that last for just one day.  The fresh vibrancy awakens a divine first bloom, crystal-clear and exposed.  

Expressive.  Indelible.  Deep.  Private Blend Vert Des Bois introduces provocative woods at their most expressive.  An inventive ingredient in modern perfumery, poplar bud extract infuses avant-garde edge to traditional green.  The extract from the unopened buds is further driven by spiked ouzo, evoking the deepest thicket of snow-laden forest. 

 

Aromatic. Distinguished.  Wild.  The unbridled nature of the Corsican coast, known as the "Perfumed Isle," inspires a distinguished scent at once sophisticated, aromatic and wild.  Smoky incense, pine resin, and fir balsam evoke the dense forest and rugged peaks, while delectable heliotrope and woods heighten the grand atmosphere of sea and shadow.  

I always joke that cosmetics brands can't hire ugly people, since the product they're selling is supposed to be beautiful.   Kerin, Clarence, and Tonya aren't just physically beautiful, with flawless skin and gorgeous makeup - they exude beauty.  Always gracious, happy to demonstrate products, and providing fabulous service, they are my one-stop-shop for all things beautiful.  To place an order or book a consultation, phone +1.615.850.6700.  

With these new Tom Ford private blend fragrances, Green is the new Black, and it's sexy as...

it only takes one.

The experience is everything.  You must constantly strive to create the culture and ensure success.  It's no longer enough to have the right products in the right place at the right time at the right price.  You must pay special attention to the lighting, the music, and music.  You must host events, offer refreshments, and meet your clients in their own environment.  You must do what it takes to go above and beyond.  The products/services may get the clients in the door, but your service and their experience are what keep them coming back.  You don't want to push too hard or you'll push them away, but you do want to control and maximize the experience.   There is a formula to "clienteling" and this is just the beginning.  

In the 1800s, shortly after his parents died, a teen-aged Louis Vuitton walked nearly 300 miles to Paris.  The long journey took over two years.  When he arrived, Paris was bustling with the industrial revolution, and he quickly became an apprentice with an established box-maker.  Back in the day, box making was a very lucrative business - each box was handcrafted, and the better box-makers even packed the items for transport themselves, ensuring a secure and perfect fit.  After 17 years, Monsieur Vuitton started his own business, specializing in customized boxes and trunks.  The competition primarily had round tops; Louis's versions were mostly square or rectangular in shape, allowing multiples to be stacked for more efficient transportation.  Because of his quality and innovation, he became an official supplier to the fabulous and famous Empress Eugénie, wife of Napoleon III.  It was this relationship with Empress Eugénie that opened the door for Louis Vuitton to the luxury demographic - securing future business and the future of his company. 

You never know who you're going to meet, what opportunity may present itself, or who is watching. 

You don't just "network" at work or for work. You're constantly meeting new people, representing yourself, your interests and industry, and profession. You're assessing what others are doing, actively engaging to discover why they're doing what they're doing, and amassing best practices as often as possible. You capitalize opportunities to maximize business, knowledge, and growth, whilst minimizing expenditures. You might not always be armed with business cards, but a firm handshake, a smile, and the courage to say hello.

After all, the answer is "no" until you ask...

This is the art of clienteling. Let's stay in touch.

a few faves

All of my favorite things in life start with the same letter: faith, family, fashion, food, friends, fun.  Everything revolves around these categories, and are always a priority in life.  They fuel me, bring encouragement and entertainment, keep me grounded and guided, and supported and safe. 

A few things I'm loving lately:

I absolutely love cooking.  Whether I'm in the kitchen, shopping for food, eating at a restaurant, gardening, or simply exploring new places, I can't stop thinking about cooking.  I love everything about cooking - especially the conversations in kitchens, the memories made, and the entire experience.  I've had the true pleasure of cooking with a myriad of fabulous people, and in a simple way, cook to honor those I love.

I'm really loving this new white collection from Staub.  It's made from enamel coated cast iron with layers of quartz, so you get incredible heat conductivity, durability, and super easy cleanup.  Not to mention, it's beyond beautiful, made in France, has a self-braising lid, is dishwasher safe, and can stand heat up to 500°F/260°C.  

For a limited time, save 20% on your Staub cookwear from Williams-Sonoma with promo code "COOK" - or for more detail, phone Summer at +1 (615) 292.5066.

You don't have to spend a lot of money to look good.  But if you are able to spend a little more - get the most out of your suiting by mixing it up a bit.  I love this casually chic look from Lanvin.  Mixing a cool t-shirt and designer kicks adds character and confidence to any suit, especially this incredible tuxedo.

Lustrous, pickstitched peak lapels front an elegant wool-and-mohair tuxedo jacket paired with crisply creased flat-front trousers to form a timeless, dashing look.

• Jacket has single-button closure; front flap pockets; besom chest pocket; side vents.
• Trousers have zip fly with button-tab closure; slant pockets; back welt pockets.
• Unhemmed. (And don't forget - when you buy any full-price suit at Nordstrom, basic alterations are always complimentary.)  
  
• Jacket is lined; trousers are partially lined.
• 90% wool, 10% mohair.
• Dry clean.
• Made in Italy

There's "little girl glitter" and then there's "big girl glam"...it's time to up your game for summer and try this incredible shimmering body oil from Tom Ford Beauty.  Soleil Blanc is the perfect blend of summer white florals with spicy, aromatic sandalwood and amber.  It's lightweight, provides a sultry, sun-kissed glow, and feels amazing.  Phone Tonya at Nashville Norstrom's Tom Ford shop for more details: +1 (615) 850.6700.

Spring has finally spring!  Thank the Lord!  And summer is soon on its way!  Nourish and protect your lips with this awesome lip balm from Farmacy.

What it is formulated to do:
This soothing herb-infused balm forms a protective barrier on the lips, leaving them smoother, softer, and fuller. The formula contains Echinacea GreenEnvy™, a unique, patent-protected variant of echinacea purpurea that contains the highest known concentration of cichoric acid, which helps protect the skin. Castor seed oil provides a plant-based protective film that helps preserve natural hydration levels. Sunflower seed oil helps maintain the skin’s barrier function with high levels of emollients derived from natural essential fatty acids. Super shout out to Nashville Sephora's Jessica who introduced me to this must-have summer secret.  

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is formulated with naturally derived ingredients and is free of formaldehyde, and artificial coloring. It is not tested on animals.


No matter what your agenda or budget - find things you love.  Make the most of each day, find the beauty in each moment and person you interact with, and remember we're all in this together.

the E-elements cubed

When you think about successful retail operations, there are three elements that must be present: experience, education, and excitement.  Whether you're at a discounted furniture outlet, a luxury fashion boutique, or a car dealer, and everything in between - it doesn't matter what you're selling.  The focus should always be how you sell those products or services.  And when you prioritize those three elements, you're always guaranteed success. 

First: the experience.  There are many aspects that impact a customer's experience.  Is your location convenient to access?  Your facility should be clean, well lit, organized, and easily accessible by your clients.  You should have the right products in the right place at the right price with the right signs at the right time.  Whenever possible, ensure you have samples, demonstrations, or interactive stations to engage your clients.  Encourage your employees to "play" with everything - the more they have personal experience with your products, the easier it will be to sell those products and services to your clients.  If you're a travel agency, maybe you organize a "reward" trip for your top salespeople, which in turn creates incentive and doubly allows them to experience the actual services they're selling.  Or if you're a Medical Spa, maybe you offer your employees a complimentary service on their birthday, intensifying employee satisfaction and your employee's brand awareness.

On a recent trip to Nashville's Green Hills Mall Sephora, I was quickly greeted by both Jessica and Ty.  Not only were these two employees incredibly welcoming and friendly, they quickly started talking about their new favorite skincare products, offering demonstrations, and encouraging me to try things for myself.  There wasn't an overwhelming sales pitch, but instead a genuine demonstration of love and excitement for the products they were offering and a true desire for me to try these products and samples myself.  Before I knew it, I had Peter Thomas Roth's 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches on my eyes.  It wasn't just a generic offer to "feel free to try anything you want" - but a very specific invitation to try something new and exciting, that both employees had used and loved.  And this product isn't cheap, either. But that didn't matter. Jessica and Ty loved the product, were excited for the results, and wanted me to try them for myself and experience a piece of the luxury for myself.

What it is:
A pack of eye patches with a unique blend of colloidal gold, caffeine, hydrolyzed collagen, and humectants that work together to minimize the look of fine lines and puffiness.

What it is formulated to do:
Peter Thomas Roth’s 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches leave the eye area looking smooth, revitalized, and radiant. Enriched with pure 24K gold and colloidal gold, these powerful and refreshing eye patches lift and firm the delicate eye contour in just 10 minutes. They’re formulated with Pure 24 Karat Gold, which imparts an opulent, radiant glow, while it locks in moisture and supports skin’s firmness. Colloidal gold, an “activated gold," helps to give skin a lifted, firmer appearance. These eye patches help plump the look of skin with hyaluronic acid and glycerin, and humectants help to deliver intense hydration by attracting and retaining moisture from water in the air.

This set contains:
- 30 x 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patch duos

Secondly: education.  You must educate your employees.  Do they know the history and heritage of your company?  If you sell multiple brands, are they able to describe the difference between ranges on offer?  If you offer services at multiple price points, are they able to differentiate between category levels? If they are, they'll be able to confidently and competently recommend the right products and/or services for the right clients.  And in turn, an educated staff will make for educated customers.  Again, I reflect on my last experience at Sephora.  Both Jessica and Ty were able to ask open ended questions, learning exactly my skincare concerns and preferences, and based on my hopes and needs, were able to show products that were of interest. With a brief conversation about being stressed and tired, they both instantly started showing the latest and greatest eye potions, lotions, tonics, and pads.  And before I knew it, as demonstrated by the photograph above, I was trying something I didn't even know existed.  And while trying the product, I heard in detail the ingredients, the inspiration behind the product, and how it would so easily fit into my skincare routine.

Thirdly: excitement starts with you.  If you're excited, your employees will be excited, and most importantly, your clients will be excited.  Excitement creates energy.  Excitement creates a dynamic feeling of euphoria and encouragement.  Would you want to shop in a store where the employees look miserable and lack a passion for their craft?  Of course not.  At the Sephora, both Jessica and Ty were so obviously excited for their products and roles.  They were engaging, very well educated, and absolutely excited.  The excitement was infectious.  And this wasn't just my experience.  In between my trying other products and browsing on my own, both employees were bouncing back and forth between other customers, equally providing the same exciting, educational, and experiential services and attention they were giving to me.  If there was something that struck our fancy, we were given product printouts and samples to take home before even asking or hinting at the offer.  The experience wasn't just free - it was fabulous.

And as if the skincare experience wasn't absolute perfection, our conversation randomly transferred from skincare to fragrance, and before I knew it, Ty was walking me over to meet fragrance guru Bill.  The same care, passion, and fun I had in skincare was duplicated in fragrance. 

After this experience, it's very clear that the manger of this location is spot-on.  Shout out to the entire team, and all the supplemental teammates behind the scenes who make such a wonderful place.  I am beyond impressed.

Here are a few other products that were recommended to me that I'm really intrigued by and loving:

Sunday Riley's Power Couple Duo: Luna and Good Genes

What it is:
A transformational power product duo that combines lactic acid and trans-retinol ester to exfoliate and brighten the skin.

What it is formulated to do:
In use together, this power product duo uncovers more radiant, moisturized skin while promoting evenness of skintone. Good Genes All-In-One Lactic Acid Treatment exfoliates and moisturizes the skin while smoothing the appearance of fine lines. Luna Sleeping Night Oil contains a powerful, yet gentle trans-retinol ester and moisturizing botanical oils to reduce the appearance of pores, fine lines, and sun damage while preventing flakiness and irritation.

This set contains:
- 0.5 oz Good Genes Treatment
- 0.5 oz Luna Sleeping Night Oil

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
For sensitive skin, alternate use of each product nightly. For skin accustomed to treatments, apply one to two pumps of Good Genes in the morning and four to five drops of Luna at night. For most effective results, and for skin accustomed to these treatments, use products together, layering at night. Use Luna first, allow to absord into skin, and follow with Good Genes application.

Dermaflash Facial Exfoliating Device

 What it is:
A first in class at-home, patented, safe, hygienic, exfoliating device inspired by dermaplaning, a procedure available only in medical spas or doctor’s offices, which refinishes skin by removing dead skin cells and built up debris, while also gently removing facial hair for smooth, luminous, and youthful-looking skin.

What it does:
Made specifically for women, DERMAFLASH Facial Exfoliating Device comfortably and discreetly sweeps away skin imperfections, dullness, and peach fuzz with a subtle sonic vibration. In just three simple steps, it gently removes dead cells, debris, and fine hair from the cheeks, jawline, lip area, chin, and forehead. It is safe for all skin types, skin colors, and ages. DERMAFLASH immediately unveils smoother, more vibrant, and younger-looking skin in the comfort of your own home. Prep is a pre-treatment cleanser and Soothe is a nourishing hydrator for use immediately after using DERMAFLASH.

This set contains:
- DERMAFLASH Facial Exfoliating Device, charging base, and line cord
- 6 x DERMAFLASH Exfoliating Edges - To perform DERMAFLASH
- 0.8 oz Prep
- 0.8 oz Soothe

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
DERMAFLASH Facial Exfoliating Device prepares the skin perfectly for skin care and creates the ideal canvas for flawless makeup application. DERMAFLASH makes you look as though lit from within and results increase with each use.

Boscia Charcoal Pore Pudding Intensive Wash-Off Treatment

  What it is:
A two-part, intense, wash-off treatment duo powered by black and white charcoal that minimizes the appearance of pores while balancing the skin.

What it is formulated to do:
This decadent treatment is formulated with the power of black and white charcoal and the added benefits from Kaolin Clay to detoxify and cleanse the skin and pores deeply without irritation. The formula also moisturizes, balances, and hydrates for a clearer, more refined, stronger, and healthier looking complexion.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is also free of preservatives, artificial fragrances and colors, gluten, and ethanol alcohol. It is dermatologist tested and can be used as a full facial or a spot treatment.

Perricone MD OVM Serum

What it is:
A professional-strength overnight serum to brighten and tighten the appearance of skin.

What it is formulated to do:
This powerful overnight serum harnesses eggshell membrane and effective levels of retinol in a proprietary formula that delivers all of the benefits of retinol without side effects. It diffuses the appearance of wrinkles and unveils radiance so skin appears younger and smoother.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The eggshell membrane is the thin layer between the egg white and the shell. It contains the perfect matrix of components to nourish and protect precious egg components, which are now harnessed in OVM Serum to deliver powerful and protective properties to the skin.

Kate Sommerville's DermaQuench Liquid Lift + Retinol Advanced Resurfacing Treatment

What it is:
A powerful antiaging booster treatment that combines oxygen with firming retinol to create a smooth, supple glow.

What it does:
Inspired by the most sought-after treatment at the Kate Somerville Skin Health Experts™ Clinic, this resurfacing booster treatment is formulated with a retinol active ingredient combined with natural bio-retinols, which support natural collagen production and healthy cell turnover to create the appearance of firmer skin with increased elasticity, reduced wrinkles, and more even pigmentation. Its unprecedented delivery system infuses skin with three powerful ingredients in the Advanced HydraFill™ Complex: wrinkle-relaxing PFC-oxygen carriers, fast-penetrating hyaluronic acid, and radiance-boosting rare botanical extracts. The result is a complexion that appears smoother, more hydrated, and healthier.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

Research results:
- In an independent clinical study over 4 weeks of use:
- 100% of women reported significant improvement in the appearance of skin roughness, firmness, and moisture after just one use.
- 100% of women reported significant improvement in the appearance of skin roughness, firmness, moisture, pore size, discoloration, and fine lines around eyes after 4 weeks of use.

Sol de Janeiro Brazilian Bum Bum Cream

Special note: even if this product had absolutely no benefits, I would buy it.  Because it smells
abso-freaking-lutely amazing.  When Ty and Jessica first introduced me to this product with rave reviews, they warned me the smell would be intoxicating. And they weren't kidding.  I'd also add "seductive" to their description.  I think I needed a private moment to myself after trying a bit on my arm.  And the entire car ride home, I couldn't stop smelling and feeling my arm.  That's how incredible this product is.

What it is:
A fast-absorbing body cream that helps tighten and smooth the look of skin.

What it is formulated to do:
Many Brazilian creams have a secret ingredient: guaraná, a native Amazonian plant whose fruit contains one of the most potent forms of caffeine on the planet. Brazilian Bum Bum Cream is also powered by a Brazilian blend of extraordinarily nourishing cupuaçu butter, antioxidant powerhouse açaí, and super-conditioning coconut oil for irresistible, touch-me skin. The fast-absorbing texture contains just enough mica to add a perfect Brazilian glow, as the formula helps your body look and feel its smoothest and tightest. Pistachio caramel leaves skin delicately fragranced.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is also formulated without animal by-products, propylene glycol, synthetic colors, PEGs, and petrolatum.

”We came together with a mutual love of the distinctly Brazilian attitude towards beauty, their secrets, and their know-how. In Brazil, we believe you’re as beautiful as you feel. Our beauty isn’t a standard to reach, it’s an attitude to take. A head-to-toe sensuality that comes through in a smile, a saunter, a samba. A confidence that comes from playing up our best assets. Based in the USA, we’re excited to be able to bring you the most effective, transformative, and fun beauty care experiences you’ve ever had, incorporating the latest and greatest super ingredients from the Amazon.”—Que Gostoso

Maison Martin Margiela's Replica 'By The Fireplace'

By The Fireplace combines smoky and woody accords with the subtle sweetness of chestnut to evoke a familiar but forgotten moment—the warmth of a cozy fireplace in midwinter.

The ‘REPLICA’ collection’s first feminine and masculine fragrance, this warm fragrance blends notes of smoky woods and grilled chestnuts. The frosted top note contrasts with the warmer heart for a soft, enveloping, and addictive experience. The scent subtly evolves on the skin to offer winter’s hot and cold contrast; outside it is snowing on a frosty, shivery landscape, but inside the flames of a comforting fire crackle with glowing warmth.

The silhouette of each 'REPLICA' bottle is inspired by classic apothecary jars, allowing the collection to be instantly identifiable. Each bottle carries a 100 percent cotton label, which is printed using black ink text and resembles the tags used on the clothing and accessories for the 'REPLICA' couture collection. The unique pumps are wrapped with a rope to symbolize the authentic reproduction of the original 'REPLICA' couture line.

Notes:
Pink Pepper, Orange Flower Petals, Clove Oil, Chestnut Accord, Gaïac Wood Oil, Cade Oil, Vanilla Accord, Peru Balsam, Cashmeran.
 
Style:
Warm. Comforting. Woody.

If I worked for Sephora, or any of the companies that stock their products in Sephora, I absolutely would head to Nashville's Green Hills Mall location immediately.  They are a working model of how each and every Sephora should be.  

 What stores or businesses do you look toward for inspiration or encouragement? 

designer drift

Christian Dior is so much more than small leather goods, ready-to-wear, footwear, fragrance, and beauty products. It is art. It is history. It is elegance. 

You know a brand is on their A-game when they are true purveyors of the art world.  Take a look at this movie.  It is simply beyond.

J'Adore Dior.

Shop-in-a-Shop

The corporate practice of having a dedicated space to someone else's products in a much larger store is far from a new business concept. Department stores such as Macy's, Harrod's, and David Jones have leased space within their stores to other designers. This partnership allows for greater distribution and access to goods, and significantly eases the strain on shopkeepers.

What is new regarding this concept is the trickle down effect. I was recently in Target and saw several shops within the shop.

Once a brand or business understand their market demographic, they may approach other brands to incorporate a shop-within-a-shop. This is especially beneficial to smaller, more boutique-like companies, as the partnership often expands their brand's reach exponentially. Even if the shop is only temporary, everyone seems to win.

What're your thoughts on this shopping trend?