farm fresh faces

I love mission based retail: brands, companies, stores, and designers, who all have a special purpose and motivation behind their business.  I don't just mean having a mission statement; there has to be a greater cause.  For example, (product) RED is a movement to provide really cool products that are no more expensive than the regular versions, but a portion of the proceeds supports AIDS research and provides lifesaving medicine and treatment to pregnant women with HIV and their young children.  Or the Navy Exchange - a semi-governmental agency that sells quality goods and services to active duty, retired, family members, and Department of Defense civilians at a more affordable price, and ultimately donate a large portion of the proceeds to the morale, welfare, and recreation at military installations worldwide. 

Now, imagine a company going "above and beyond" a standard mission and addressing multiple needs simultaneously.  Imagine a company that employed local, small farmers to produce ingredients naturally, with as minimal negative impact on the environment as possible.  Now also prioritize hiring young people, who traditionally avoid the agricultural and farming industries for work.  And then sprinkle in the fact that those fresh, locally farmed ingredients are transported just two hours to the laboratories, where they're cold pressed for maximum efficacy and strength (much like the farm-to-table restaurant movements).  All these incredible aspects only begin to scratch the surface of the ethos at Farmacy Beauty.



Farm fresh ingredients + scientific engineering and formulation = gorgeous skin naturally.  Skincare doesn't have to be fussy, full of fillers and lackluster ingredients, and definitely isn't just for women.  Here are some Farmacy Beauty products I'm loving:

Sleep tight!  Literally.  Reinforcing the skin’s natural moisture content, this balm aids firmness and tone while helping to restore elasticity and reduce the appearance of fine lines and wrinkles. The texture is super lightweight, which I really appreciate in the warmer weather.   I rubbed a pea-sized amount on the palms of my hands to "warm up" the product, turning the gel into a luxurious oil-like consistency, which quickly melted onto my face, neck, and left just enough to treat my hands as well.  Farmacy Beauty's star ingredient is Echinacea GreenEnvy, a unique patent-protected variant of Echinacea Purpurea.  GreenEnvy contains the highest known concentration of the phytochemical Cichoric Acid, a potent natural antioxidant which helps protect and firm the skin by inhibiting the enzymes that break down collagen.  Cichoric Acid is more than just a powerful anti-aging booster - it also normalizes the skin pigmentation process to promote a more evenly toned, smoother complexion.  In short, Sleep Tight packs a powerful punch with vegetable-derived “Retinoid-like” ingredients to help prevent early wrinkles, smooth deep wrinkles, improve skin radiance and texture while restoring firmness.

It would be so easy to recommend a cleanser, exfoliant, and toner.  Or you could put your best face forward with New Day.  If you're in a hurry in the mornings, travel frequently and have limited space in your cosmetics bag, dopp kit, or gym bag, or are on a budget, this is definitely for you.  This powdered product is a three-in-one, gently cleaning the skin, sloughing away dead skin cells and pesky pore-clogging debris, then clarifies and tones, leaving skin silky smooth and radiant.  

I tried this out in the shower and can't say enough good things. I poured about a quarter sized amount into the palm of my hand and mixed a few drops of water into a frothy paste.  I then massaged it all over my face, neck, and hands, allowing it to sit for a few minutes (while I conditioned my hair), and rinsed clean.  

Natural cranberry seeds and rice bran powder sweep away dead skin cells and debris and absorb excess oils, while the brand's stellar GreenEnvy protects against anti-oxidants and free radicals.  Plus a natural cocktail of White Willow Bark, Carrot, Green Tea and Marshmallow soothe, protect and calm the skin.

I love face masks.  They're quick, effective, and convenient.  If you travel frequently or are always on-the-go, I recommend getting one of the assortment packs.  This way if you have a sudden breakout or unexpected dry patch, you have a quick and easy solution without having to buy an entirely new skincare regime.  During the summer months, you're more likely to have increased sun exposure as well - so a trip to the "farmacy" may be just what the doctor (or farmer!) ordered.  Natural coconut gel provides natural moisture to help skin look fresher and more radiant.  Kale extract offers a complex blend of minerals, antioxidants, vitamins and amino acids that helps re-balance vulnerable, stressed skin. Vitamin A strengthens the skin while active minerals help restore the skin’s ideal oil and water balance.  All in one easy mask.

Smooth, soft, full lips are always en vogue.  And that's exactly what you'll get with this soothing herb-infused balm.  In addition to the anti-aging GreenEnvy, Caster Seed Oil provides a plant-based protective film that helps preserve natural hydration levels, while Sunflower Seed Oil helps maintain the skin’s barrier function with high levels of emollients derived from natural essential fatty acids.  And the best part - it's not glossy, so it's perfect for men and women.  

With Farmacy Beauty, you don't just have to eat your fruits and vegetables - you can wear them, too!

sample the goods, sample the service

I've worked in luxury retail for nearly 18 years now.  A friend was asking me if I thought I'd only ever work in luxury.  And my first response was plain and simple: anything can be luxury.  So my short answer: yes. 

Consider this: with the right attitude, approach, and communication, every job can be luxurious. 

The attitude: you must always convey a "can-do" tone with your clients.  The more service you deliver, the more time and resources you invest, the relationship becomes more meaningful and more valuable.  Asking open ended questions will determine not only the immediate needs of your clients, but help you learn valuable details about their life and long term goals.  In luxury retail especially, personal details and knowledge is more than power.  They lead to money in the bank. 

Your approach must be consistent.  You must warmly welcome your clients, quickly determine their needs and wants, and start achieving those goals.  Customers don't buy shovels because they want a shovel; customers buy shovels because they need to get digging.  The quicker you respond, the more time you save the clients, and thus, the most loyalty you establish.  Time is everything, no matter what demographic you may be categorized.

Communication is everything.  What does your uniform or clothing say about your personality and salesmanship?  Are you trendy, polished, and professional?  Or did you just roll out of bed and last launder your wardrobe when Tony Blair was at the helm of the kingdom?  Speak confidently and competently; know as much as possible about the goods and services on offer, what you can do for your clients, and how to achieve their goals quickly and discretely.  When you act with purpose, you'll be viewed more seriously and more favorably.  Ultimately, you should be committed to driving the business and mastering your craft.  And when you do, you'll exceed your own goals and do so with an added dash of style + class.

 

 In doing so, you'll want to offer your clients either a sample of the goods or services you wish to sell.  Recently I was visiting my favorite Nordstrom store in Nashville with a friend.  While we were browsing the cosmetics and skincare department, an associate quickly and casually greeted us, offered herself for assistance if needed, and told us she'd check back with us.  She was unobtrusive and quite lovely.  A few moments later, upon reapproach,  the conversation turned to new products on offer.  Candy, the associate, asked if we had ever heard of the brand Diptyque.  I had indicated that I had a favorite candle, but that's all I really knew of the brand.  Her simple question turned into the biggest smile.  Apparently the brand wanted to remove their skincare range from the store, but Candy was so excited and had built a loyal customer base for the products, that they were able to keep the extended range.  And since I had never tried the skincare before, she wanted to offer me a few samples.  After a moment away, I was presented with the loveliest little bag of a handful of samples, her business card, and the invitation to follow up and share my thoughts on the products.

I'm so impressed.  Not only was Candy excited about her products, but she knew exactly how to introduce the brand.  And with her fabulous presentation, she not only signaled to me that the products were really wonderful, but she signaled to me that she had established a great relationship with the brand's executives, she was willing to go above and beyond for her customers, and the service she could provide me would be top notch as well. 

Candy could have very easily pointed to a few "tester" products on the shelf and told us to take a look.  But instead, by offering a few samples in a small bag with her business card, and asking the right amount of questions, she created a solid relationship. 

We can all take a few tips from Candy.  If you work at a supermarket, offer to push the groceries out to your client's car.  It'll give you a moment to grab some fresh air, a little added exercise, and you will be able to push the empty cart back in and prevent unwanted dings and dents in the parking lot.  Or if you work at a clothing store, make sure to nicely fold the purchases before placing them in the bag.  Wrap them with tissue paper if available.  And walk around the cash register to present the purchases to your clients and thank them for their business.  Or if you're a travel agent, be sure to follow up with your clients after their return.  Not only will your interest in their happiness solidify business in the future, but you may also learn additional tips or updated information from your clients to pass along to others.

No matter what you're selling, offer a sample as much as possible.  You never know what big successes may stem from such a small gesture. 

generation next

One of the hardest aspects of any company, particularly in the retail segment, is establishing and maintaining a strong client base while still growing your non-traditional demographics.  Many brands have tried expanding their reach, only to short-lived success.  Abercrombie & Fitch expanded to a younger demographic with their surf inspired Hollister & Co., but their attempt at wooing a more refined, mature audience resulted in their Ruehl No. 925 surviving just a few years.  American Eagle Outfitters' more sophisticated Martin + Osa unfortunately saw the same demise.   Personally, I was really sad when both of these stores closed, as their products were spot-on with fit, fabric, and price point.

To reach a broader demographic successfully, brands must have a strong awareness and identity - customers should automatically associate their brand name with quality, value, and trust.  The products must stand on their own, without overly gimmicky marketing or tacky packaging.  The same codes and hallmarks of the brand must be evident in the "new" product lines.

Two really strong, successful examples of companies expanding their reach are Target's capsule collections and Estee Lauder's new "The Estee Edit" campaign.

For the last several years, discount retailer Target has created capsule collections with luxury designers and fashion houses to viral success.  Target's shoppers are known for favoring clean lines, fresh perspectives, and quality products at an affordable price.  They're typically willing to buy a new cleaning product, as long as it smells nice or comes in cute packaging, and get weak in the knees for a "deal" on something you might not have been looking for, but would love to have.  Their client base is fashionable and trendy, well traveled and more globally aware, might own a few luxury pieces, and appreciate living a more beautiful, simple life.  So it's no surprise that designers like Alexander McQueen, Lilly Pulitzer, Missoni, Liberty of London,  and Marimekko.  These pocket collections often feature iconic prints or details indicative of the famous designs, only mass produced or made in a significantly more affordable manner.  The marketing is always co-branded, featuring a flash of the famous red bulls eye and elements so obvious to the featured design house.  And the second these products are released in-store and online, they immediately sell out.  Target makes money, brands extend their awareness, and customers get a taste of the luxe life they've only dreamed of or drooled over.  It's the ultimate "gateway drug" for luxury fashion houses to the mass market and middle America.

Another great example is cosmetics and skincare giant Estee Lauder and Sephora.  When you think of Estee Lauder, you typically think of older women like your Grandmother who are focused on anti-aging skincare and the same lipstick shade they've worn since 1962.  Over the last few years, Lauder has really ramped up their game and extended their reach to a much younger demographic, hiring the likes of Kendall Jenner as a spokeswoman and featured cover girl.  Impressively, they've continued to focus on what they're known for - bringing revolutionary skincare and quality cosmetics to the marketplace, only with a bit of a twist.  Capitalizing on social media and technology, they've recently launched "The Estee Edit", a pocket collection of established skincare and beauty products mixed with a few new products and packaging for taking the perfect "selfie".  From makeup removers, cleansers, and wipes, to pore minimizing sticks and flash photo powders, to skin illuminating creams and bronzers and everything in between, the collection focuses on how to have flawless, photo-ready skin and makeup.

Technology is always associated with youth.  The latest and greatest trends could be lost on an older generation if they seemed cheap, tacky, or not well executed.  But the power and image associated with Estee Lauder are underlying throughout all of these pieces.  And for a brand that's traditionally focused on anti-aging and looking your best, what could be more perfect than being photo-ready at a moment's notice?  It's the ultimate injection of youthfulness for the beauty brand.

Rule Breaker. Risk Taker. Beauty Boss. No one owned it quite like Estée Lauder. She built a beauty empire practicing what she preached: “Beauty is an Attitude.” In this spirit, we bring you the Estée Edit. Beauty attitudes—inspired by Estée and Guest Editors—created by you. From instantly gorgeous skin to covetable color trends. Mix it. Match it. Blend with abandon. You make the rules. This is a declaration of who you are and who you make yourself up to be. What’s your attitude? Wear it. Share it. Own it. #beautyattitudes

the E-elements cubed

When you think about successful retail operations, there are three elements that must be present: experience, education, and excitement.  Whether you're at a discounted furniture outlet, a luxury fashion boutique, or a car dealer, and everything in between - it doesn't matter what you're selling.  The focus should always be how you sell those products or services.  And when you prioritize those three elements, you're always guaranteed success. 

First: the experience.  There are many aspects that impact a customer's experience.  Is your location convenient to access?  Your facility should be clean, well lit, organized, and easily accessible by your clients.  You should have the right products in the right place at the right price with the right signs at the right time.  Whenever possible, ensure you have samples, demonstrations, or interactive stations to engage your clients.  Encourage your employees to "play" with everything - the more they have personal experience with your products, the easier it will be to sell those products and services to your clients.  If you're a travel agency, maybe you organize a "reward" trip for your top salespeople, which in turn creates incentive and doubly allows them to experience the actual services they're selling.  Or if you're a Medical Spa, maybe you offer your employees a complimentary service on their birthday, intensifying employee satisfaction and your employee's brand awareness.

On a recent trip to Nashville's Green Hills Mall Sephora, I was quickly greeted by both Jessica and Ty.  Not only were these two employees incredibly welcoming and friendly, they quickly started talking about their new favorite skincare products, offering demonstrations, and encouraging me to try things for myself.  There wasn't an overwhelming sales pitch, but instead a genuine demonstration of love and excitement for the products they were offering and a true desire for me to try these products and samples myself.  Before I knew it, I had Peter Thomas Roth's 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches on my eyes.  It wasn't just a generic offer to "feel free to try anything you want" - but a very specific invitation to try something new and exciting, that both employees had used and loved.  And this product isn't cheap, either. But that didn't matter. Jessica and Ty loved the product, were excited for the results, and wanted me to try them for myself and experience a piece of the luxury for myself.

What it is:
A pack of eye patches with a unique blend of colloidal gold, caffeine, hydrolyzed collagen, and humectants that work together to minimize the look of fine lines and puffiness.

What it is formulated to do:
Peter Thomas Roth’s 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches leave the eye area looking smooth, revitalized, and radiant. Enriched with pure 24K gold and colloidal gold, these powerful and refreshing eye patches lift and firm the delicate eye contour in just 10 minutes. They’re formulated with Pure 24 Karat Gold, which imparts an opulent, radiant glow, while it locks in moisture and supports skin’s firmness. Colloidal gold, an “activated gold," helps to give skin a lifted, firmer appearance. These eye patches help plump the look of skin with hyaluronic acid and glycerin, and humectants help to deliver intense hydration by attracting and retaining moisture from water in the air.

This set contains:
- 30 x 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patch duos

Secondly: education.  You must educate your employees.  Do they know the history and heritage of your company?  If you sell multiple brands, are they able to describe the difference between ranges on offer?  If you offer services at multiple price points, are they able to differentiate between category levels? If they are, they'll be able to confidently and competently recommend the right products and/or services for the right clients.  And in turn, an educated staff will make for educated customers.  Again, I reflect on my last experience at Sephora.  Both Jessica and Ty were able to ask open ended questions, learning exactly my skincare concerns and preferences, and based on my hopes and needs, were able to show products that were of interest. With a brief conversation about being stressed and tired, they both instantly started showing the latest and greatest eye potions, lotions, tonics, and pads.  And before I knew it, as demonstrated by the photograph above, I was trying something I didn't even know existed.  And while trying the product, I heard in detail the ingredients, the inspiration behind the product, and how it would so easily fit into my skincare routine.

Thirdly: excitement starts with you.  If you're excited, your employees will be excited, and most importantly, your clients will be excited.  Excitement creates energy.  Excitement creates a dynamic feeling of euphoria and encouragement.  Would you want to shop in a store where the employees look miserable and lack a passion for their craft?  Of course not.  At the Sephora, both Jessica and Ty were so obviously excited for their products and roles.  They were engaging, very well educated, and absolutely excited.  The excitement was infectious.  And this wasn't just my experience.  In between my trying other products and browsing on my own, both employees were bouncing back and forth between other customers, equally providing the same exciting, educational, and experiential services and attention they were giving to me.  If there was something that struck our fancy, we were given product printouts and samples to take home before even asking or hinting at the offer.  The experience wasn't just free - it was fabulous.

And as if the skincare experience wasn't absolute perfection, our conversation randomly transferred from skincare to fragrance, and before I knew it, Ty was walking me over to meet fragrance guru Bill.  The same care, passion, and fun I had in skincare was duplicated in fragrance. 

After this experience, it's very clear that the manger of this location is spot-on.  Shout out to the entire team, and all the supplemental teammates behind the scenes who make such a wonderful place.  I am beyond impressed.

Here are a few other products that were recommended to me that I'm really intrigued by and loving:

Sunday Riley's Power Couple Duo: Luna and Good Genes

What it is:
A transformational power product duo that combines lactic acid and trans-retinol ester to exfoliate and brighten the skin.

What it is formulated to do:
In use together, this power product duo uncovers more radiant, moisturized skin while promoting evenness of skintone. Good Genes All-In-One Lactic Acid Treatment exfoliates and moisturizes the skin while smoothing the appearance of fine lines. Luna Sleeping Night Oil contains a powerful, yet gentle trans-retinol ester and moisturizing botanical oils to reduce the appearance of pores, fine lines, and sun damage while preventing flakiness and irritation.

This set contains:
- 0.5 oz Good Genes Treatment
- 0.5 oz Luna Sleeping Night Oil

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
For sensitive skin, alternate use of each product nightly. For skin accustomed to treatments, apply one to two pumps of Good Genes in the morning and four to five drops of Luna at night. For most effective results, and for skin accustomed to these treatments, use products together, layering at night. Use Luna first, allow to absord into skin, and follow with Good Genes application.

Dermaflash Facial Exfoliating Device

 What it is:
A first in class at-home, patented, safe, hygienic, exfoliating device inspired by dermaplaning, a procedure available only in medical spas or doctor’s offices, which refinishes skin by removing dead skin cells and built up debris, while also gently removing facial hair for smooth, luminous, and youthful-looking skin.

What it does:
Made specifically for women, DERMAFLASH Facial Exfoliating Device comfortably and discreetly sweeps away skin imperfections, dullness, and peach fuzz with a subtle sonic vibration. In just three simple steps, it gently removes dead cells, debris, and fine hair from the cheeks, jawline, lip area, chin, and forehead. It is safe for all skin types, skin colors, and ages. DERMAFLASH immediately unveils smoother, more vibrant, and younger-looking skin in the comfort of your own home. Prep is a pre-treatment cleanser and Soothe is a nourishing hydrator for use immediately after using DERMAFLASH.

This set contains:
- DERMAFLASH Facial Exfoliating Device, charging base, and line cord
- 6 x DERMAFLASH Exfoliating Edges - To perform DERMAFLASH
- 0.8 oz Prep
- 0.8 oz Soothe

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
DERMAFLASH Facial Exfoliating Device prepares the skin perfectly for skin care and creates the ideal canvas for flawless makeup application. DERMAFLASH makes you look as though lit from within and results increase with each use.

Boscia Charcoal Pore Pudding Intensive Wash-Off Treatment

  What it is:
A two-part, intense, wash-off treatment duo powered by black and white charcoal that minimizes the appearance of pores while balancing the skin.

What it is formulated to do:
This decadent treatment is formulated with the power of black and white charcoal and the added benefits from Kaolin Clay to detoxify and cleanse the skin and pores deeply without irritation. The formula also moisturizes, balances, and hydrates for a clearer, more refined, stronger, and healthier looking complexion.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is also free of preservatives, artificial fragrances and colors, gluten, and ethanol alcohol. It is dermatologist tested and can be used as a full facial or a spot treatment.

Perricone MD OVM Serum

What it is:
A professional-strength overnight serum to brighten and tighten the appearance of skin.

What it is formulated to do:
This powerful overnight serum harnesses eggshell membrane and effective levels of retinol in a proprietary formula that delivers all of the benefits of retinol without side effects. It diffuses the appearance of wrinkles and unveils radiance so skin appears younger and smoother.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The eggshell membrane is the thin layer between the egg white and the shell. It contains the perfect matrix of components to nourish and protect precious egg components, which are now harnessed in OVM Serum to deliver powerful and protective properties to the skin.

Kate Sommerville's DermaQuench Liquid Lift + Retinol Advanced Resurfacing Treatment

What it is:
A powerful antiaging booster treatment that combines oxygen with firming retinol to create a smooth, supple glow.

What it does:
Inspired by the most sought-after treatment at the Kate Somerville Skin Health Experts™ Clinic, this resurfacing booster treatment is formulated with a retinol active ingredient combined with natural bio-retinols, which support natural collagen production and healthy cell turnover to create the appearance of firmer skin with increased elasticity, reduced wrinkles, and more even pigmentation. Its unprecedented delivery system infuses skin with three powerful ingredients in the Advanced HydraFill™ Complex: wrinkle-relaxing PFC-oxygen carriers, fast-penetrating hyaluronic acid, and radiance-boosting rare botanical extracts. The result is a complexion that appears smoother, more hydrated, and healthier.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

Research results:
- In an independent clinical study over 4 weeks of use:
- 100% of women reported significant improvement in the appearance of skin roughness, firmness, and moisture after just one use.
- 100% of women reported significant improvement in the appearance of skin roughness, firmness, moisture, pore size, discoloration, and fine lines around eyes after 4 weeks of use.

Sol de Janeiro Brazilian Bum Bum Cream

Special note: even if this product had absolutely no benefits, I would buy it.  Because it smells
abso-freaking-lutely amazing.  When Ty and Jessica first introduced me to this product with rave reviews, they warned me the smell would be intoxicating. And they weren't kidding.  I'd also add "seductive" to their description.  I think I needed a private moment to myself after trying a bit on my arm.  And the entire car ride home, I couldn't stop smelling and feeling my arm.  That's how incredible this product is.

What it is:
A fast-absorbing body cream that helps tighten and smooth the look of skin.

What it is formulated to do:
Many Brazilian creams have a secret ingredient: guaraná, a native Amazonian plant whose fruit contains one of the most potent forms of caffeine on the planet. Brazilian Bum Bum Cream is also powered by a Brazilian blend of extraordinarily nourishing cupuaçu butter, antioxidant powerhouse açaí, and super-conditioning coconut oil for irresistible, touch-me skin. The fast-absorbing texture contains just enough mica to add a perfect Brazilian glow, as the formula helps your body look and feel its smoothest and tightest. Pistachio caramel leaves skin delicately fragranced.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is also formulated without animal by-products, propylene glycol, synthetic colors, PEGs, and petrolatum.

”We came together with a mutual love of the distinctly Brazilian attitude towards beauty, their secrets, and their know-how. In Brazil, we believe you’re as beautiful as you feel. Our beauty isn’t a standard to reach, it’s an attitude to take. A head-to-toe sensuality that comes through in a smile, a saunter, a samba. A confidence that comes from playing up our best assets. Based in the USA, we’re excited to be able to bring you the most effective, transformative, and fun beauty care experiences you’ve ever had, incorporating the latest and greatest super ingredients from the Amazon.”—Que Gostoso

Maison Martin Margiela's Replica 'By The Fireplace'

By The Fireplace combines smoky and woody accords with the subtle sweetness of chestnut to evoke a familiar but forgotten moment—the warmth of a cozy fireplace in midwinter.

The ‘REPLICA’ collection’s first feminine and masculine fragrance, this warm fragrance blends notes of smoky woods and grilled chestnuts. The frosted top note contrasts with the warmer heart for a soft, enveloping, and addictive experience. The scent subtly evolves on the skin to offer winter’s hot and cold contrast; outside it is snowing on a frosty, shivery landscape, but inside the flames of a comforting fire crackle with glowing warmth.

The silhouette of each 'REPLICA' bottle is inspired by classic apothecary jars, allowing the collection to be instantly identifiable. Each bottle carries a 100 percent cotton label, which is printed using black ink text and resembles the tags used on the clothing and accessories for the 'REPLICA' couture collection. The unique pumps are wrapped with a rope to symbolize the authentic reproduction of the original 'REPLICA' couture line.

Notes:
Pink Pepper, Orange Flower Petals, Clove Oil, Chestnut Accord, Gaïac Wood Oil, Cade Oil, Vanilla Accord, Peru Balsam, Cashmeran.
 
Style:
Warm. Comforting. Woody.

If I worked for Sephora, or any of the companies that stock their products in Sephora, I absolutely would head to Nashville's Green Hills Mall location immediately.  They are a working model of how each and every Sephora should be.  

 What stores or businesses do you look toward for inspiration or encouragement? 

a-peel-ing skincare

 

It's no secret, I love skincare.  Maybe it's because my dear Mother had skin cancer for most of my life, and we grew up knowing how to care for our skin, from face washes and exfoliants to the ever important sun screens.  It's a daily ritual I've come to love, and really enjoy learning about new ingredients, trendy treatments, and cutting-edge technology in the industry.

At some point, we've all been responsible for cleaning the kitchen or bathroom floors.  One typically follows these steps:

-- remove as many objects as possible, like area rugs, mobile pieces of furniture, etc
-- sweep away debris
-- mop with special solution / cleansers
-- steam or use special techniques for problem areas
-- allow to dry, accentuate with pretty things

These same steps for floorcare can be applied to skincare.  You'd never mop before you swept.  And sometimes you have to break out the steam mop to remove extra layers of grime and gunk.  This is just like your face, and why it's so important to consider a facial peel.

Skincare isn't just for middle aged women.  It doesn't have to be fussy or complicated, either.  80% of your skin damage is done by the time you're 18, so it's never too early to start using a little effort for a big result.  The skin is your body's largest organ, and should be treated appropriately.  Facial peels are one effective treatment I love, and are received at a medical spa or trusted dermatologist's office.  And now, you can even peel at home or on the go.

For those who don't know, Dr. Dennis Gross is a board-certified dermatologist and dermatologic surgeon, with his own specialized dermatology practice in New York City. He is an industry expert, focusing on skin cancer research and pioneering techniques for healthy, radiant skin, and promotes both the industry and his own skincare range with frequent rounds on the daytime television circuit, in numerous beauty and entertainment magazines.

 Last week I was visiting my ever-awesome local Nordstrom and met Enrique from Dr. Dennis Gross. To be honest, I had never even heard of Dr. Gross or experienced his products.  Enrique kindly offered a complimentary facial and demonstration.  And I must say, the results are beyond appealing  I'm hooked.  Instantly my skin felt fresh and firm, with a soft, velvety touch.  I looked awake and alert, without the "surgical surprise" or redness you'd expect to see after intense treatments in an office.  And the next day, the results only got better. 

Peels work with a two-pronged plan of action: first, thanks to alpha and beta hydroxy acids, exfoliation gently sweeps away dead skin cells from the top layer of the skin and nourishes with revitalizing vitamins, antioxidants, and minerals.  Retinol peels exfoliate by encouraging fresh cells to surface faster, working together to achieve a brighter, refreshed complexion.

What's most appealing about Dr. Gross?  Where do I begin?  Firstly, the peels are effective and gentle.  This is a big deal in the industry, and quite honestly, separates the professionals from the amateurs.  It's very rare to find clinical strength products that are safe, effective, and gentle on the skin.  You don't have to worry about looking like you fell asleep in a tanning bed for two weeks and are bright red.  And you're also not paying for watered down, ineffective creams and magic potions that pack everything but results.  Secondly, I love that the peels are delivered through travel friendly wipes.  There's no guessing how much solution you should apply, no wasting money by using too much product - you literally tear open the packet, follow the quick instructions, and continue with your daily beauty regimen.   As an added bonus, the entire range is Cruelty Free, many of which are also vegan friendly.

Just like your dermatologist focuses on your exact skincare concerns, so too does Dr. Gross's skincare collection.  There's literally something for every skin - from fine lines and wrinkles, to loss of firmness and brilliance, large pores, dry and rough texture, acne and oily skins, redness and sensitivity, and the non-negotiable sun protection.  The collection offers peels, cleansers, serums, moisturizers, treatments, masks, oils, and even sunless tanning products, haircare, and steamer solutions. 



Of course, in a perfect world, skin care companies would always have it that you exclusively use their brand.  I don't work for any skincare companies, so I like to pick and choose what's best for me and recommend things I'm loving as well.  Whatever skincare you're currently using, I think everyone could benefit from using one of Dr. Gross's skin peels.  After all, you want to maximize the efficacy of your skincare products and have them absorb deep into your skin, not the dead cells that will just flake away.  Using it regularly will sweep away your skin's pore-clogging debris and ultimately prep the skin to receive your favorite lotions, potions, tonics, and creams.  Sounds appealing to me.

Dr. Gross' skincare is available at his office in New York and online, or through Nordstrom and Sephora.  Have questions?  Call Broderick at Nashville's Nordstrom Advanced Skin Care Counter on 615.850.6700. 

I love skincare, and might be borderline addicted, if not at least obsessed.  I love trying new products, learning about new ingredients, and discovering what others love and have realized real results.  I've always liked how scientific and effective Murad skincare, and recently tried their new Murad Professional range Eye Lift.  And I must say, I'm definitely a fan.   

 

In a trial by Dr. Murad, users reported:
• 86% noticed a reduction in the appearance of fine lines and wrinkles in one week

• 2x visibly firmer skin instantly

• 93% noticed skin was smoother instantly 

Eye Lift Firming Treatment was developed by dermatologist Dr. Murad and focuses on anti-aging and makes for more youthful, radiant skin around the eyes.  This treatment infuses the delicate eye area with exclusive, proprietary surface-filling and firming technologies that instantly lift, firm and visibly reduce the appearance of lines and wrinkles.

Eye Lift Firming Treatment is the first product in the new Murad Professional collection. Now you can bring home the same professional-strength formulas used in Dr. Murad’s dermatology office for dramatically more youthful skin without post-surgical downtime.  

With the ability to hold 1000 times its weight in water, Hyaluronic Acid provides the intense and lasting hydration required to effectively fight the age-related dryness that makes lines and wrinkles appear deeper. By encapsulating Hyaluronic Acid in microspheres, these sponge-like molecules can penetrate deep into the skin’s surface to provide immediate and lasting plumping that creates a smooth “filled” appearance-- as if lines and wrinkles have been lifted with an injectable filler. 

 

Free of parabens, sulfates, and phtalates.  Each bottle comes with 40 eye pads for added efficacy.  Three pumps per eye area for ten minutes, once or twice weekly will make for lighter, lifted, more luminous eyes.  

 

US$ 68 for 1 oz, available at Murad and Sephora.   

Super shout out to Jessica at Nashville's Green Hills Sephora, for her friendly nature, passion, and professionalism.  Her excitement for this product pushed me to try it right in the store.  Well done, ma'am! 

face forward

The weather has definitely been wacky in North America lately.  Mother Earth must be confused, blasting the summer heat in Florida, torrential rain and historic flooding in the midwest, and buckets of snow in the plains.  Regardless of where you're living or traveling, follow these steps for perfect pores and supple skin.


Step One: Exfoliate.

When you're deep cleaning your home, you always sweep before you mop the floor.  Same goes for your skin.  Exfoliating is key for fresh faces, allows for maximum efficacy of your skincare products, and makes for a healthy, radiant look.  There are a few different types of exfoliants: physical, chemical, and professional.  Physical exfoliants literally scrub away the dead skin cells and other damaging debris.  There are a number of exfoliating tools on the market, like sonic brushes.  You can also use products with texture, like ground seeds and crushed shells.  Chemical exfoliants can be naturally sourced or made in a laboratory, and unlock the glue that holds dead skin cells to the face, help soften the skin, and promote healthy skin in general.  And finally, professional exfoliating is done in a dermatologist's office or Medical Spa, and usually consists of high potency products and treatments, like laser resurfacing. 

In the winter time, I recommend exfoliating once or twice a week.  Any more than that and you'll run the risk of leaving your skin raw and chapped.  Concentrate especially on the face and hands, as these are the areas most often exposed to harsh winter weather. It's also important to exfoliate the rest of your body. With so many layers of clothes, your body will be more prone to sweating, chafing, and less breathing than normal.  Exfoliating will give your skin a chance to breathe a sigh of relief, removing those pesky pimple-causing oils and pore cloggers, revealing fresh, youthful skin.

Step Two: Cleanse.

Cleansing the skin is very important, and isn't a "one size fits all" type of product.  You may be dry, combination, or oily.  You may have special skin concerns, like acne, redness or other discoloration, sensitivities, or advanced aging.  I recommend using a face wash geared towards your skin concerns, with as many natural ingredients as possible.  I wash my face in the shower every morning, allowing the steam to also open my pores and help for even deeper cleaning.  (And guys, shaving after you shower allows for a closer, smoother shave!)

Step Three: Protect.

Now that you've cleaned the skin, it's important to protect the skin from the elements, nourish it, and address any skin concerns.  This is when you may apply specialty serums, balancing tonics, specialty serums, moisturizers, and most importantly, sun protection. There are endless options for all of these, so choose products that address your concerns and desires, that fit both your budget and your lifestyle. 

Even in the winter time, you must use sunscreen.  Many indoor lights give off UVA (ultra violet aging) or UVB (ultra violet burning) rays, causing damage and even cancer, so don't forget a final layer of sunscreen on the face, hands, arms, and neck.  

If you're planning on hitting the slopes, don't forget to moisturize and protect any skin that may be exposed to the elements - especially your lips.  Keep eyes protected as well with ski goggles, or at least polarized sunglasses.  And while driving a car or snow machine, remember to apply a layer of sunscreen to your hands, or wear sun screening gloves.

You don't have to break the bank to find good skincare.  Like food in the grocery store, read the ingredients, ask questions, and do your homework.  Here are a few skincare products from every pricepoint:

Say Yes To Tomatoes, for regular use with oily skin, or infrequent use with combination skin.  Let this natural, detoxifying cleanser pick you right up and get you on track to beautiful, clear skin.  It is formulated with active charcoal to draw out impurities and other pore clogging offenders, tomato extract for a daily dose of antioxidants and revitalizing vitamins, jojoba spheres for oh-so-gentle exfoliation, and salicylic acid to deep clean pores and prevent future breakouts. Together, these purifying ingredients clear you up without drying you out.

• 97% Natural
• Paraben, SLS, and Silicone Free
• Cruelty-free
• US$ 9,99

Scrub away the "ick" to have the most youthful, soft, radiant skin.  Sugar softens; salt purifies.  I love Origins' Salt Scrub.  Skin-scouring Dead Sea Salts and warming Ginger Zest cushioned in emollient-rich Macadamia, Soybean, Kukui Nut and Sweet Almond Oils removes all traces of roughness to buff every bit of you. Use it once a week in the shower from the neck down, and more often on the hands, elbows, knees, and feet as needed.  US$38.

For dry and very dry skin, I recommend a super hydrating moisturizer. Boots Derma Care Daily Moisturising Cream is a rich moisturising cream for the management of very dry skin. The cream is quickly and easily absorbed and starts to soothe the skin immediately. The skin feels smooth, hydrated and is less dry in just three days.

• Skin-lipid technology
• Non-greasy; Non-staining
• Non-perfumed; Hypoallergenic; Dermatologically tested
• £1,69

 

 

I love facial wipes, especially for your gym back or travel case.  If you have particularly oily skin, keeping a bag handy in your office drawer or purse will allow for midday freshening and keep skin looking flawless all day long.  Specially crafted for normal to dry skin, Burts Bees soothing cucumber and sage towelettes remove makeup, cleanse, and tone in one easy step, leaving skin naturally clean without the need for rinsing. 30 pack. AU$9,95.

 

 For all skins, nourish the skin with this incredible mask from Peter Thomas Roth. Deeply hydrating and nourishing intensive gel mask. Take a deep dive into refreshing hydration as glacial lake blue marine algae helps deliver nutrients and maximum anti-aging moisture to help defend against the effects of damaging dehydration. Rich tea, sourced from Korea's Jeju Island, helps deliver replenishing nourishment to depleted skin. Antarcticine, sourced from Arctic glacial ice, helps create an eco-bubble over skin to help defend against varying environmental attacks that can increase the signs of skin aging, dehydration lines and the development of visible wrinkles. Helps smooth and revitalize skin leaving it feeling soft and instantly hydrated with a dewy, radiant glow. US$52.

The skin around your eyes is some of the most delicate skin on the entire body.  Moisturize and protect it accordingly.  Say goodbye to puffy lids, raccoon eyes, and those bothersome bags with Tom Ford's Antifatigue Eye Treatment for Men.  From Mr. Ford himself, "I believe an eye treatment is an essential, not a luxury. The eyes are the first place people look when they meet you. They are also the first part of your face to show signs of aging and fatigue. I developed this multi-beneficial, restorative eye treatment, infused with the Tom Ford Skin Calming and Infusing Complexes, to lift and firm the look of the skin around the eyes, helping to diminish the look of lines and wrinkles. The silver-tip applicator helps to cool your skin to help reduce visible puffiness, leaving your eyes looking refreshed and awake."   €68.

 

 I love how energizing and fresh citrus smells.  The Body Shop Satsuma Soap 100g is made with made completely certified and sustainable palm oil and satsuma oil. A completely veggie-based soap bar for the gentlest clean.  Leaves skin feeling fabulous and fresh, without over drying or over hydrating. R45. 

Alpha Fit by Clarisonic is a sonic cleansing device engineered specifically for men's skin to give a closer shave, cleaner beard and healthier-looking skin. It features two different settings to suit your style, whether you're going with the beard look or rocking clean, shaved skin. The powerful system is specifically made to clean thicker, oiler skin thanks to its patented sonic cleansing technology, which oscillates at a frequency of 300 movements per second. Its flexing action works to loosen dirt and oil, removing impurities from pores and prepping skin for a closer, smoother shave. US$189.

What skin care products, tools, tips, and tricks are you loving?

Skin Care 101

 Making the right selection of skincare products can be like navigating a country you've never visited without speaking the language: tricky at best.  Just like diets, there always seems to be a new trend, must-have ingredient, and the most ludicrous treatments.  You could easily spend a few house payments worth of money on the latest lotions, potions, serums, and devices.  Here are a few ingredients, with a description of what they do and why they're beneficial.  This list is by no means exclusive to any one particular brand.  Furthermore, I've left out many other powerful, positive ingredients in the industry to keep from sounding boring or long winded.  They're absence is by no means a reflection of their importance or benefits. 

• Alpha Hydroxy Acids, commonly derived from citrus and tropical fruits, aide in exfoliating the skin by helping remove dead skin cells from the surface. Using products with Alpha Hydroxy fruit acids helps give skin a brighter, younger appearance.
• Alpha Lipoic Acid (ALA) is a powerful antioxidant that minimizes skin's surface imperfections such as fine lines, wrinkles and enlarged pores, while encouraging healthy cellular function and increasing radiance.
• Apricot / Apricot Oil - naturally nourishing, protecting, and soothing because of their strong presence of essential fatty acids like Oleic and Linoleic, coupled with natural vitamins and minerals, like A and E.  Ground apricot seeds make a wonderful physical exfoliant, as well.  Papaya extracts and seeds provide similar benefits. 
• Avobenzone (trade names Parsol 1789, Eusolex 9020, Escalol 517) - is a chemically derived ingredient that absorbs the full spectrum of UVA rays. (remember, UVA stands for Ulta Violet AGING, and UVB stands for Ulta Violet BURNING - both of which are never en vogue!)
• Camphor is prized for its cooling, soothing properties, especially good for irritated and/or sensitive skins.  Contains a natural antiseptic, which makes for incredibly pure, flawless looking skin.  Just as camphor calms, so too does the cool cucumber, with the added benefit of reducing puffiness.  Also delivers a small amount of natural acids, leaving skin looking fresh, renewed, and youthful.  
• Coffee doesn't just fuel your morning routine - it also jump starts your skin, leaving a more youthful radiance.  Natural antioxidants arm the skin against natural aggressors and stressors, from fog and smog to pollution and dehydration.
•  Glucosamine - According to the American Academy of Dermatology, a recent study shows that glucosamine could prove to be an effective topical treatment to reverse the effects of skin cells damaged by UV exposure. Additionally, glucosamine acts as an agent in skincare that basically unlocks the glue that holds dead skin cells to the surface of our skin. 
• I absolutely love how Jojoba Oil smells - so calming and relaxing.  This oil is naturally nourishing, providing the perfect amount of moisture for all skin types.  An added benefit - Jojoba oil won't clog your pores, leaving skin to breathe a sigh of moisturizing relief!  
• lavender - calms and purifies the skin. 
• menthol and spearmint - both stimulate the skin and awaken your senses.
• mica - reflects light and gives a "shimmer" effect  
• Mimosa (the evergreen tree bark, not the drink!) is prized for aiding in the production of collagen, known for reducing the breakdown and deterioration of existing collagen, and ultimately producing a more youthful, healthier skin.  
• Olive, whether from the fruit or the leaf, brings loads of antioxidants that deeply nourish all skin types.  Also known for delivering anti-aging properties that you'll actually see. One additional plug for olive - it's good for all skin types, including sensitive skin or recovering from burns or procedures.  
• orange, lemon, grapefruit, or any other citrus - naturally acidic, these essential oils will provide a gentle, chemical exfoliation to the skin, leaving brighter, more radiant looking skin.  The fragrance is naturally uplifting, prized for aromatherapy and increased positivism. 
• sea harricots, oceanic flora, Rose of Jericho, Trehalose - powerful, natural ingredients that support, encourage, and sustain skin hydration on a cellular level.   The Rose of Jericho is known as the "resurrection plant", as it can magically "come back to life" after years of dormancy and neglect with just a drop of water, light, and attention. 
• shea butter - from the shea tree's nuts, this is an ingredient prized for it's hydration and anti-aging properties. Naturally water resistant, products with shea butter are known to be deeply moisturizing and long-lasting. I look for any treatments designed for the hands to contain shea butter, especially good if you frequently wash your hands. A similar ingredient is the Hawaiian native kukui butter. 
• sea salts - purify the skin and make for a wonderful physical exfoliant.  
• silver tip white tea - nearly 15 years ago, I worked for a wonderful skincare company that released a product range centered around this INCREDIBLE ingredient.  I don't mean to sound pitchy or like I'm trying to sell something to you, so I won't mention who the company was.  I think after 15 years of using a product, I'm able to give an unbiased review - and I've seen such positive, undeniable results.  All the rage was for "green tea" - but silver tip white tea blows it out of the water.  Jam packed with antioxidants, vitamins, and minerals, it naturally prevents dehydration, deterioration, and oxidation, leaving skin fresh, and forever young.  It literally stops the clock on aging.  Free radicals are prevented from doing damage. 
• sugars - soften the skin and also slough away dead skin cells.  
• Titanium Dioxide - a key ingredient in sun protection, it's one of the only natural sun blocks, actually causing the sun's harmful rays to literally bounce off your skin. Because of this, it is a major component of sun blocks and sun screens, because it deters the absorption of ultraviolet or UV rays. The concentration of titanium dioxide determines the product’s Sun Protection Factor, or SPF.
• Vitamin C is ideal for repairing the effects of sun damage, and will naturally restore smoothness, brightness and luminosity, while visibly firming skin. 

We're taught to read food labels, but often overlook labels on our skincare and cosmetics. Navigating the label and product packing can be tricky, to say the least. Follow these steps to learn exactly what you're putting onto your skin.

1. PRODUCT IDENTITY: statement of what the product is.

2. NET CONTENTS: the amount of product in the package. The “” following the volume declaration is a guarantee that the product has been filled in accordance with the average system of measures used in the European Union (EU).

3. PRODUCT INGREDIENTS: lists all ingredients used in the formula in descending order of concentration. This is especially important for those people who are seeking a specific ingredient or want to avoid one. In addition, the ingredient listing now includes the various components of a fragrance ingredient previously not listed and therefore may be longer. This is important information for that small percentage of the population who may be sensitive to certain components of fragrances.

4. DIRECTIONS FOR USE: informs you of how, when and where to use the product.

5. NAME/LOCATION OF MANUFACTURER OR DISTRIBUTOR: informs you who made the product and where the manufacturer or distributor is located. The London address and Post Code is underlined to indicate the main contact office in the EU. Product inquiries can be sent to this address.

6. COUNTRY OF ORIGIN: the country that manufactures or produces the product.

7. tells you the recommended number of months within which the product should be used after you have first opened and used it, provided the product has been stored under normal conditions and not exposed to extreme temperatures. For example (24M) means that you should replace this product within (24 months) after first opening. The “Period After Opening” number will vary based upon the type of cosmetic product.

8. denotes that the company contributes to European programs for the proper disposal and recycling of all packing components.

9. WARNINGS/CAUTIONS: informs you what to do and not do with the product.

10. tells you to look elsewhere in the packaging for additional information, for example in a leaflet, card or tag.

When you know what you're looking for, you can make informed decisions with ease.  Don't be afraid to ask for samples and professional opinions.  Just remember, associates in a commission based environment may sell you items you don't necessarily need.  When in doubt, consult your dermatologist.  What skincare products, tips, tools, and tricks are you loving?