I love puffy outerwear - big, down filled jackets, coats, and vests. They're incredibly warm, but are well ventilated so you don't sweat in all the wrong places! Unlike older, less flattering versions, newer models can also be figure flattering as well. You don't have to look like a marshmallow any more!
After sitting in the airport in Rome for a couple hours, it's obvious that Italians and Europeans alike love this puffed outwear as well. From the luxe Moncler, to the sporty Northface, personal style, age, and demographic all need not matter - this trend transcends them all.
And the puffed outerwear is not just for the ski slopes or other winter sports either. I love how technological fabrics look when mixed with formal ensembles - like a puffer vest over a suit. Here's a great example of a man I saw in Roma.
One thing for sure - Italians love their Woolrich brand. For nearly 180 years, the American outdoor garment powerhouse has been known for durable, quality wool products. Unlike the Woolrich of yesterday, today's Woolrich seems to be much more tailored, style centered, and definitely not inspired by the wilderness. So unexpected, and très chic.