Tuesday, October 27, 2009

Fashion is Bleeding Red!

Red just happens to be my favourite colour, so I'm very excited that designers are showing red as the perfect pop of pizazz for men this fall. I love the tone on tone on tone appeal of khakis, browns, and greys - especially as the weather cools off and we can pile on the layers! To break up the colour schemes and prevent your monotone palate from being boring, add in a pop of colour in the form of an accessory or statement piece. Here are some amazing accessories that're sure to bring your style to red hot levels!

Hat and Scarf, Prada:

Silk Ties, Burberry:

Quilted Nylon Jacket, Dolce & Gabbana:

Red corral spiritual bracelet, David Yurman:

Knot clasp leather bracelet, Gucci:

And in honour of my favourite colour and one of my favourite initiatives, I present to you the (red) manifesto:

all things being equal. they are not.

as first world consumers, we have tremendous power. what we collectively choose to buy, or not buy, can change the course of life and history on this planet.

(red) is that simple an idea. and that powerful. now, you have a choice. there are (red) credit cards, (red) phones, (red) shoes, (red) fashion brands. and no, this does not mean they are all red in color, although some are.

if you buy a (red) product or sign up for a (red) service, at no cost to you, a (red) company will give some of its profits to buy and distribute anti-retroviral medicine to our brothers and sisters dying of aids in africa.

we believe that when consumers are offered this choice, and the products meet their needs, they will choose (red). and when they choose (red) over non-(red), then more brands will choose to become (red) because it will make good business sense to do so. and more lives will be saved.

(red) is not a charity. it is simply a business model. you buy (red) stuff, we get the money, buy the pills and distribute them. they take the pills, stay alive, and continue to take care of their families and contribute socially and economically in their communities.

if they don't get the pills, they die. we don't want them to die. we want to give them the pills. and we can. and you can. and it's easy.

all you have to do is upgrade your choice.


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