Thursday, July 22, 2010

The Power of the Celebrity

I love soccer. And I love Victoria Beckham. So it's no surprise that I was so excited to find out that David Beckham has been in the news yet again. But not for what you may think.

You see, David loves Legos. And so do I. Those clever building blocks from Denmark are so fun to play with, to build your imagination, and increase your hand-eye-coordination.

From CNN -

At $300, Lego's Taj Mahal model replica is considered the biggest and one of the most advanced models developed by Lego Group to date. Lego Taj Mahal model comprises 5,922 pieces. This model, targeted to the advanced Lego builder, is only available for purchase via Legos online store, which is where international football sensation David Beckham picked up his.
In a recent live webchat with fans, Beckham expressed his love for the building blocks saying, if I was not a footballer I would love to be a Lego model builder. Why is this important you ask?
Well, following Beckham's statements expressing his love for the tiny toys and admission that during a recent stay in Italy he occupied his time by building Legos exclusive replica of the Taj Mahal, sales of this particular model rose a whopping 663 percent in one day, said Emma Owen, the spokeswoman for Lego UK. "As a fan of the product, David Beckham and his family have been invited to tour the Lego headquarters in Billund, Denmark, and contribute new ideas to the Lego Group," Owen said. The Beckhams have not yet responded.

And you thought he was only powerful on the soccer pitch!

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