Nordic Style, right on Target

I love when brands collide.  Montauk smashed into the tennis courts of Paris when  J. Crew paired up with Lacoste, offering the brand's iconic polo shirts with original crocodile logo, tennis tails, and slim fit. Discount retailer Target has fostered many luxury capsule collections, from Alexander McQueen to Missoni.  And on 17 April, the brand launches yet another cult like collection by famed Finnish design house Marimekko. 

More than 200 pieces will feature the bright and bold prints the House is known for, many of which are under US$50. From bicycles to bikinis, gardening tools to the girlies tunics, there's something for everyone.

Simple and spirited, Marimekko infuses its authentic Nordic sensibility and iconic prints into a signature collection of fashion and home pieces. Splashed with color, pattern and purpose, Marimekko is a true hallmark of Finnish art and design that never goes out of style. We have Marimekko artist, Maija Isola to thank for these prints and patterns.