Wednesday, September 22, 2010

Luxury Snapshots

We've all seen them. Those pictures, whether advertisements in a magazine or online, billboard spreads of epic proportion, flash animations on our iPhones and iPads, or in random spaces like bus stops, in airports, and a host of other locations. From chiseled Italians sprawling their bronzed, buff bodies on exotic beaches, to ethereal blondes echoing everything we imagine a real princess to possess in the most amazing, flowing gown - luxury advertisements captivate, spark creativity, and definitely ooze character.

And now, as if a match made in fashion heaven, the luxury industry has collided with the camera industry to create the most amazing, exclusive device ever: the Leica M7 Edition Hermes.

This Leica M7 limited Edition Hermès offers a total of 200 silver chrome Leica M7 cameras with exquisite leather finishes applied by Hermès. The body and the carrying strap of the camera are made in Swift calfskin, a drummed leather with extreme suppleness. Connoisseurs of pieces that are extraordinary in both quality and style may choose between two eye-catching varieties in "étoupe" and "orange". Only 100 cameras are available in each of the two leather colours.

In addition to the silver chrome camera, the special Leica M7 Edition Hermès set also includes a matching, silver anodised Leica Summilux-M 35 mm f/1.4 ASPH. wide-angle lens. The lens is complemented by a classical round lens hood in silver anodised metal manufactured exclusively for the Edition Hermès. The set also includes a Leicavit M rapid winder finished in silver chrome. The finishing touch to the special edition is provided by the leather carrying strap handcrafted in the Hermès ateliers to match the colour of the camera chosen.

The lens: Leica Summilux-M 35 mm/f 1,4 ASPH with silver anodized finish.

For many decades the 35mm lenses are seen as the basic equipment for M-cameras and therefore they are very popular. The Summilux-M 35 mm/ f1.4 ASPH. is one of the reference lenses in the fast wide angle field. Its excellent image reproduction features honour this exclusive Edition Hermès available in a silver anodised version. Due to the silver anodised surface being based on aluminium it has been possible to maintain the low weight of the black version. The lens is complemented by the classic round lens hood made of metal again with silver anodised finish which is exclusively manufactured for the Edition Hermès. Front and rear cap are also made of silver anodised metal.

The rapid winder: Leicavit-M

The Leicavit-M is a compact, non electrical, manual rapid winder which is mounted in stead of the camera bottom plate. It gives the Leica M7 Edition Hermès not only a special appearance but in combination with the aperture priority of the M7 a very fast shooting option. It is also matches the camera and the lens in silver chrome finish.

I've had a love affair with both of these iconic brands for years, so you can only begin to imagine my excitement upon discovering this coveted device.

Must. Have. Now.

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