Friday, September 3, 2010
Range Rover Evoque
All eyes will be on the Paris Motor Show in the next several days as Land Rover's latest car is unveiled - the Range Rover Evoque. As this is a concept, I don't know anything about it. But I must say, it is absolutely beautiful.
In the United States and Western Europe, Land Rover enjoys a luxurious, high end branding connotation. I'm sure this newer, sleeker, younger model will only intensify this positioning, especially with the ever-important young adult demographic.
Upon seeing the Evoque, what emotions does it evoke?