Tuesday, January 26, 2016

don't worry if you tumble

In business and in life, you have to take a certain amount of calculated risks.  With proper planning, forecasting, and a certain amount of safeguarding, you're able to take a leap of faith, try something new, and hopefully lead your business (or life) to increased marketability, profitability, and efficiency.  Those three buzz words are my litmus test.  If a project or idea doesn't serve those three characteristics, we don't do it.  Plain and simple. 

New ideas don't always work out or achieve the results expected.  With constant facilitation, reviewing what went well, opportunities for improvement, and lessons learned, you still gain value in experience.  If things don't work out in the end, it's not the end.  Recalculate.  Reassess.  Redirect.  Retry. 

Don't worry if you tumble.  You won't shatter or break.

www.tervis.com


And speaking of tumbling and not shattering, I am absolutely in love with Tervis Tumblers.

Maybe I have a special affinity for this brand because I, too, am from Florida and grew up with these cups.

For those who aren't acquainted:

Let’s take a little trip back in time. It’s 1946. Detroit. Engineers Frank Cotter and G. Howlett Davis hit on something big: they harness the natural insulating powers of air to create a permanently sealed, double-walled tumbler. Finally, a way to keep hot drinks hot and cold drinks cold. This outstanding innovation changed the drinkware industry forever. 

Combining the last three letters of each of their last names, Cotter and Davis dubbed their new brand “Tervis.” In the years to follow, they worked hard to refine and improve their designs. The original tall, cylindrical tumbler evolved into additional sizes and products. Today, Tervis offers 10 tumbler sizes, plus hundreds of customizable designs, emblems and accessory combinations.

John C. Winslow purchased the Tervis product rights in the 1940s. The Tervis Tumbler Company was then incorporated in 1967. To this day, all Tervis drinkware is proudly made in America. More than 900 people are employed through this family-owned-and-operated business, headquartered in North Venice, Fla.
Why do I love Tervis?  In short, they're made in America, have a lifetime guarantee, won't chip, crack, or cloud, are BPA free, keep hot drinks hot and cold drinks cold, and are dishwasher safe.  What's not to love?!

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