A Gucci Tattoo?

Every holiday season since 2005, Gucci's Creative Director Frida Giannini has created an accessory range in to benefit UNICEF. This year, Gucci is raising the bar. The white Tattoo Heart Collection features accessories, small leather goods, shoes, handbags, and totebags. 25% of all sales from the collection benefit orphans and children affected by HIV/aids in Africa. The collection is available at Gucci stores in over 20 countries from 19 November - 31 January.

And you know how much singer Rhianna, so when I found out she was an integral part of the advertising campaign, I had to find out more. Watch Frida Giannini explain in her own words the importance of this collection, and see what Rhianna has to say about it as well.

Make a permanent mark. Support UNICEF. The fashionable way.