M+O in NYC

If you don't know by now, I've been loving Martin + Osa for quite some time. The most comfortable, everyday luxury, without being stuffy, pretentious, or too demanding of your time or creativity.

In a global initiative to promote retail, restore consumer confidence, and celebrate fashion, U.S. and international editions of Vogue are coordinating evening extravaganzas in their respective world fashion capitals.

In the United States, American Vogue has joined with NYC & Company, the City of New York, and the Council of Fashion Designers of America to enliven again the consumer spirit that churns the economy and boosts the local industry of America’s fashion capital, New York City. Next only to finance, fashion is the second-largest sector of industry in New York City—the headquarters of more than 800 fashion companies employing 175,000 people and generating $10 billion in total wages. At City Hall’s May 20 press conference to announce Fashion’s Night Out, Vera Wang said, "To put it bluntly, if people don’t shop, people lose their jobs."

The first evening of New York Fashion Week, Fashion's Night Out will encompass festivities galore— from inventive window displays to model and celebrity appearances. Champagne may flow; hors d'oeuvres may be passed. Rumors of musical performances, downtown barbecues, shoe capsules, limited-edition rings, and sweepstakes abound. Apparently there will be makeovers, brow bars, and haircut stations at sundry spots, too.

And even more exciting - Martin and Osa will host a pop-up shop in NYC to celebrate Fashion's Night Out! From 10 in the morning until 11 at night, M+O will introduce itself to the city that doesn't sleep, showing their most popular looks and staple items. From the most premium denim and vintage inspired tshirts, to a one-day-only promotion featuring all of their cashmere pieces for just US$79, M+O is sure to make a huge statement.

Now, for those of you not able to travel to NYC to experience the all things awesome of M+O's popup shop, I have a special opportunity for you to still make a difference. From 9-20 September, all of my friends and fans of Thirsty.Threads will receive an additional 30% off their entire online purchase with code # 99400044.

We all are connected to the fashion industry - from the sales clerk at The Gap to Giorgio Armani himself, we've all either worked in the industry or know someone who has. It's time to show our thanks and support. Visit the shop in NYC. Or shop online. Either way - making a difference has never looked so good! And for those unable to stop by, shop online at Martin +Osa and save an additional 30% from 9-20 September with promotional code number 99400044. The more you shop, the better. I'm Dr. Joseph and my prescription for this terrible economy is a healthy dose of Retail Therapy.

To recap: Martin and Osa is bringing Fashion's Night Out to a whole new level. For one day only, on Thursday, 10 September 2009 from 10:00 AM to 11:00 PM, M+O will host a pop-up shop at 59th and 5th. Be there.