an Acqua di Parma spa?

I love Acqua di Parma's luxe bath collections and products. An old world, masculine product range, I imagine Steve McQueen and Paul Newman to have been fans. And now, Acqua di Parma has opened a brand new spa experience. It's not on my "must see. must do. must have." list.

Here's the press release:

As such, the values represented by the Blu Mediterraneo line, designed for a sophisticated public that loves to relax and be at one with nature in the most select locations on the Italian Mediterranean, find their true expression.

“The opening of the first Blu Mediterraneo SPA in Porto Cervo marks the beginning of a major international project that will involve other equally prestigious openings across the world. This forms part of the strategy of a brand that has become synonymous with the ultimate in Italian taste for the creation of a genuine Acqua di Parma lifestyle", commented Gabriella Scarpa, Acqua di Parma International President.

And what location could be more fitting for the opening of the first Blu Mediterraneo SPA than the Costa Smeralda - the epitome of Mediterranean elite - and more specifically the Yacht Club in Porto Cervo, a prestigious port of call for sailors and ship owners from all over the world for the last 40 years.

The exclusive Blu Mediterraneo SPA method was specially developed by the Spa Chakra team, the world’s foremost experts in the development of the most advanced techniques for luxury spas.

A haven of total wellbeing, Blu Mediterraneo SPA has been designed down to last detail to recreate the luxurious and authentic sensations evoked by a day spent on the shores of the Mediterranean. The SPA was conceived and designed by Studio Asia, who set out to develop a unique centre of wellbeing using natural, vibrant materials such as mosaics, glass, marble and wood. A relaxation area, special cabins for wellness treatments, beauty treatment areas, a natural wet area with Hammams and a sauna, two separate footbath areas, and a specific aromatherapy area. All of this on wooden and coconut fibre floors, sprinkled with natural stones and Mediterranean flora. Colours and materials that bring guests even closer to their natural wellbeing. Intense blue lighting at the entrance recreates the Mediterranean atmosphere. The wavy wood grain evokes the inexorable shifting of the sands and acts as a backdrop to the reception, embellished with bright blue glass inserts. Beside the entrance, the retail area offers all the best of the Acqua di Parma world.

The Blu Mediterraneo SPA in Porto Cervo marks Acqua di Parma’s first steps in the world of luxury spas, and will be followed with further openings in other highly exclusive international locations.