I must say it. "Haute Couture" is officially the most overused, misused term in fashion today. It seems like every day another "reputable" company is using the French term to describe the fit of a garment. Some companies have even incorporated a portion of the term into their name.
Last time I checked, there is nothing "couture" about anything that Juicy Couture makes. It is indeed brilliant marketing campaigns that promote Liz Claiborne's younger, "hipper" range. You'd think that owning, in addition to their namesake, DKNY, Dana Buchman, Kensie, Lucky Brand Jeans, and Kate Spade, that they would understand that "high fashion" is far from the truth when it comes to their Juicy "Couture" line. After all, there's nothing "high fashion" about sweat pants, tank tops, and the like.
I don't want to say Juicy Couture should be sued for false advertisement, but they should indeed change their name. Enough is enough. We must put an end to overpriced goods. Especially the ugly ones.