Louis Vuitton's new campaign is all about travel - iconic places, iconic people, iconic style. There's one particular short movie about "journeys". You must watch it. I found it on the LV main site, and also on youtube. If I was more technologically savvy, I'd include the clip here. It's powerful. It is the perfect answer to "why I travel".
Travel is an emotional experience, a process of self-discovery. It has been the defining value for Louis Vuitton for more than 150 years. More recently, Louis Vuitton has established itself among the world's leading fashion houses. This enables Louis Vuitton to communicate in two different but complimentary ways: with seasonal fashion statements and a long-term campaign about Louis Vuitton's core values.
To convey the values, Louis Vuitton chose personalities of extraordinary stature: Mikhail Gorbachev, Catherine Deneuve, Andre Agassi and Steffi Graff. And only the world's foremost portrait photographer, Annie Liebovitz, could have captured their emotional depths, in such fresh, unexpected fashion.
Louis Vuitton also has a long-standing commitment to environmental responsibility. The core-values campaign is therefore a perfect opportunity to promote this cause, and Al Gore's Climate Project is a natural match, a truly worldwide initiative to fight global warming.
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