One of the most amazing outcomes of this economic reality is when stores actually live their image. It's one thing to outfit a mannequin with a head-to-toe representation of your brand. But it's another thing when your store actually lives the image it portrays.
For example, Whole Foods rewards its customers who bring in their own shopping bags with a monetary credit per bag recycled. MAC Cosmetics offers free product to those who return used containers.
And Origins, one of my favourite skincare ranges ever, has one of the most beautiful stores ever. Not only does the company offer the products responsible for my fabulous skin, but they also offer oxygen and fresh air at their Century City location in Los Angeles. Just take a look:
It's one thing for a store to say it focuses on environmental responsibility, recycling, and being a responsible business owner, but it's another thing to actually live those qualities to the best of your ability. I'm not saying stores need to alter their physical spaces to incorporate extensive gardens and plant spaces, but I must applaud Origins for really practicing what they preach. Whether you visit this space in Los Angeles, or any Origins, you really get the sense that they want you you to truly experience health, happiness, and harmony. Both inside and out.