Saturday, July 25, 2009

You'd never Guess!

In the fashion industry, I'd say that I have a competitive advantage over other consulting or personal shopping groups, as I have the point of view of three different categories - I've been an avid shopper for quite some time, so I understand what consumers are looking for; I've personal shopped for a handful of years now, so I understand the demands of the luxe client; and I've been a retail consultant for a handful of years as well now, so I understand the business side of retail as well. Being able to flip from vantage point to vantage point, I notice and analyze many trends in the industry.

One of the most essential characteristics to a store's success is the client experience. No matter what product or service a consumer is seeking, stores must capture their client's imagination, not only meet, but exceed expectations, and must lead the entire shopping experience. From the greeting, to the probing with questions to determine the client's needs, to providing the services and products desired, to wrapping up the transaction and issuing a genuine invitation to return, the process must be seamless and genuine.

Over the past several months, I've experienced this fantastic customer service from the Guess Jeans store at the St. John's Town Center in Jacksonville, FL. Both Tony and Chanell always remember my name, know exactly the style and trends I'm looking for, and are always incredibly friendly and pleasant to work with. Whether discussing trends, simply trying on new jeans, or locating products for me, they are a dream to work and converse with. Several months ago, I found a great pair of vintage inspired suede boots. They were just what I had been looking for, a quest that took nearly three years. I ended up loving the boot so much, that I bought a pair for my brother's birthday, and another for a client friend of mine in Missouri.

Recently, Tony phoned me to let me know some brand new jeans had arrived in the store. His excitement for the cut, wash, and fit of the denim was undeniable. So of course, I had to make a special visit to the store to see for myself. There, I was introduced to both Lincoln and Falcon, two of Guess's newest offerings.

Take a look:

This is the Falcon in Jones wash.

`Low rise
`Slim fit
`Bootcut legs
`Button Fly
`Jones wash
`Back flap pockets
`30" inseam
`100% Cotton
`Machine wash cold

And here is the Lincoln in Master wash. (You know I'm a sucker for darker, inky denim with the perfect amount of distress!)

`Low Rise
`Slim Fit
`Straight Leg
`Master wash
`Five pocket detail
`Contrast twill tape detail
`33” Inseam
`Machine wash cold

The jeans fit amazing, feel wonderful, and are so easy to incorporate to your already established wardrobe. Whether you're accessorizing with your favourite tshirt and flip flops, or an oxford and blazer, these new Guess jeans are sure to up your style quotient without breaking the bank.

After all, I'd never think that such a dynamic customer experience and product could be found in a strip mall like the Town Center. If you didn't know better, you'd easily expect that shopping at Guess with Tony and Chanell would be just like shopping in South Beach or West Hollywood. Who would have guessed? Only Guess.

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