Tuesday, May 11, 2010

X Marks the Spot

The great American designer Calvin Klein has always represented quality, value, and most of all - sexually-charged underwear. While his ready-to-wear, footwear, small leather goods, and fragrances continue to be stellar, his underwear collections are revolutionary. From rapper/actor Marky Mark Wahlberg standing only in his Calvin Klein underwear abrasively grabbing his crotch, to high tech fabrics and athletic yet fashionable designs, Calvin's campaigns have always taken an edgy position.

Sex sells. Regardless of class, country, or culture -it's a simple fact that sex sells. But that's not enough for Calvin. It was time to push the envelope even further. Americans Kellan Lutz and Mehcad Brooks, Spain's Fernando Verdasco,and Japan's Hidetoshi Nakata have all starred in CK's newest campaign, X Marks the Spot. It's edgy. It's sexy. It's in you face. It's vulgar. And it sells for sure.

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