Friday, October 31, 2008
Mike Jeffries wants to be Mickey Drexler
I may be wrong. Then again, seeing is believing. And it seems to me that Abercrombie CEO Mike Jeffries must be taking a cue from J. Crew's CEO Mickey Drexler. It seems Abercrombie is abandoning their recent frat party image for employees and actually focusing on customer service. On several recent visits to multiple Abercrombie stores, I've been promptly greeted, kindly offered assistance, and even been checked up on for follow up with fit and sizes. I am pleasantly surprised to say the least. It's like Abercrombie hit "remind" on their "employee handbook time machine" to the mid-1990s, when Abercrombie focused on quality goods, quality service, and a quality shopping experience. Maybe the tough economy has actually had a positive effect on American retailers and forced better service to be implemented. After all, even the best parties eventually lose their lustre.