They say that "eyes are the windows to the soul"...well if that's true, does that make store windows the snapshot of your desired lifestyle? Think about it, a retailer's windows must display everything that you want - the latest trends, the best colours, and the lifestyle that you long for.
Good windows will not only sell you on a trend; by enhancing your wardrobe and updating your options, retailers will also increase your confidence and assist you in being that much closer to your desired lifestyle.
If you came in to my Dior Boutique, and were looking for a new purse, there are two ways I could sell you a bag.
First, I could tell you that the square shape hold a lot of stuff, is a medium size that fits most occasions, and is made of quality products. You'd probably agree, decide you like the look and feel of the bag, and take it with you.
Or, I could tell you that the "Lady Dior" bag was originally created at the request of Madame Chirac for Princess Diana as a symbol of France. And that the lambskin is of superior quality. And that the quilted pattern is called Cannage, a Louis XVI pattern that also just happend to be the same pattern on the gold guilded chairs that were located in the salon of Christian Dior's first house. And that there are small silver "feet" on the bottom of the bag to prevent it from getting dirty. Or that there's an optional shoulder strap, in case you prefer to be hands free. Or that it is the most classic and recognized of all Dior bags.
You'd not only be sold on the beautiful craftsmanship, superior materials, and dazzling design, but you'd also be sold on the story, the history, and the air of luxury that you'd now associate everytime you used that beautiful bag.
One is a purse. One is wearable art.
Store windows should be inviting, inspiring, and easily initiate a conversation between the associates inside and the shoppers outside.
Below you'll see some of my favourite photographs from some of Ted Baker's stores.